When the Intercontinental Exchange produced a massive new commercial to tell its story and explain just who they are, they knew it was worth it to create behind-the-scenes videos and in-depth social content to maximize their investment. Produced by Red Summer TV and Prophecy by Prosek, Black Cloud Films got busy crafting edits of the massive amounts of behind-the-scenes footage and interviews.
We created a dozen impressive behind-the-scenes videos featuring the stars of the ad, in-depth discussions with the creative minds, and chats with the CEO and executives of ICE.